01Be
Expert
Know Mexico deeply enough to make the right call — not simply the obvious one.
Destination knowledge
About Be Mexico
Mexico is our home.
Your travelers are our responsibility.
Since 2008, international travel companies have trusted us to turn their Mexico ideas into journeys that are thoughtful, well sourced and beautifully operated.
Operating since 2008Mexico-wide networkB2B-first24/7 support
Our story
Why Be Mexico
2008—
Today
Today
A great DMC should feel like an extension of your own team — creative before the booking, exact during operation and accountable when something changes.
That belief has shaped Be Mexico from the beginning. We combine destination knowledge, commercial travel experience and local operations so our partners can sell Mexico with confidence — and their travelers can simply enjoy it.
01
We listen first.
The brief, audience and commercial model come before the itinerary.
02
We know the ground.
Local knowledge lets us make better choices around timing, routing and suppliers.
03
We take ownership.
When something changes, we solve it locally instead of passing the problem back.
How we work
The Be way.
Simple standards. Felt everywhere.
“Be” is more than our name. It is the standard we use to make decisions — from the first idea to the moment your traveler comes home.
02Be
Tailored
Shape the product around the traveler and the operation around the partner.
Built around the brief
03Be
Seamless
Make complexity disappear through strong communication, preparation and local coordination.
Complexity, handled
04Be
Supportive
Stay close before, during and after the trip — especially when something changes.
Before · During · After
Expert enough to advise. Flexible enough to adapt. Precise enough to deliver. Present enough to care.
Be responsible
Travel should leave more
than memories.
We integrate responsible tourism into the suppliers we choose, the communities we work with and the way journeys are designed. Better tourism is part of the product — not an extra paragraph at the end.
Leadership
The people you call.
The people who answer.
Hands-on leadership matters in a DMC. Our team combines commercial travel experience, sales, product development and local operations.
Founder & CEO
Paul Sarfati
Travel entrepreneur with more than 18 years building international travel businesses and local partnerships.
General Manager
Elina Limanska
Leading the team, partner relationships and delivery standards across the Be Mexico operation.
Sales Manager
Sandra Bojorquez
Turning partner briefs into the right Mexico product, with strong destination and commercial understanding.
Sales Team
Yashira Zúñiga
Supporting partners in building FIT quotes and shaping tailor-made journeys across Mexico.
Operations Manager
Leslie Panfilo
Overseeing operations on the ground — transfers, guides and daily coordination — so every journey runs exactly as planned.
Operations Team
Fernanda Ramirez
Part of the operations team, coordinating logistics, scheduling and on-the-ground support so every journey runs smoothly.
A DMC you can stand behind